The Beef Farm

Privacy Policy

Last Modified: March 30, 2018

At The Beef Farm (“TBF”, "we", "us" or "our"), protecting your privacy is very important to us. Our goal is to treat the personal information you furnish us with the utmost respect and in accordance with this Privacy Policy (this “Privacy Policy”). This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit our website (the “Website”) and our practices for collecting, using, disclosing and maintaining that information. Your use of the Website is subject to this Privacy Policy and to the Terms of Use, and your use of the Website indicates your acceptance of this Privacy Policy and the Terms of Use.

This Privacy Policy applies to information we collect on the Website and in e-mail or other communications between you and TBF for purposes of inclusion on the Website, but it does not apply to information collected by us offline or through any other means, including on any other website operated by a third party; or any third party. Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use the Website.

This Privacy Policy May Be Changed Without Prior Notice. TBF reserves the right to modify or supplement this Privacy Policy statement at any time. Your continued use of the Website after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.

Information We Collect from and About You

We collect several types of information from and about users of the Website, including information: 

  • By which you may be personally identified, such as name, postal address, e-mail address, telephone number or any other information the Website collects that is defined as personal or personally identifiable information under applicable law.
  • About you, but individually does not identify you, such as your employer or associated company.
  • About your business, such as your broker-dealer, RIA affiliation, assets under management, annual revenue or operating expenses.
  • Pertaining to your credit card, debit card or other payment information, which is collected and processed by a third-party service provider.
  • About your internet connection, the equipment you use to access the Website and usage details.


How We Collect Your Information

We collect information directly from you when you provide it to us through the Website and automatically as you navigate through the Website.

Information We Collect Directly from You. The information we collect on or through the Website may include:

  • Information that you provide by filling in forms on the Website or through other communications with us. This includes information provided at the time of registering to use the Website, creating a user account or profile on the Website, subscribing to or signing up for our services, posting material or requesting further services.
  • Records and copies of your correspondence (including e-mail addresses), if you contact us.
  • Details of transactions you carry out through the Website.


You may also provide information to be published or displayed (hereinafter, “posted”) on public or private areas of the Website, or transmitted to other users of the Website or third parties (collectively, “User Contributions”). Your User Contributions are posted on the Website and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect Automatically. You can visit TBF on the web without telling us who you are or revealing any information about yourself, including your e-mail address. However, as you navigate through and interact with the Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

  • Details of your visits to the Website, including traffic data, location data, logs and other communication data and the resources that you access and use on the Website.
  • Information about your computer and internet connection, including your IP address, operating system and browser type.


The information we collect automatically is statistical data and does not normally include personal information, but we may maintain it or associate it with personal information we collect in other ways. This information may be used by us and our business partners to:

  • Measure the number of visits, average time spent, page views and other statistics about visitors to the Website in general.
  • Store information about your preferences, allowing us to customize the Website according to your individual interests.
  • Monitor site performance and to make the site easier and more convenient to use.


Information collected automatically may also include web tracking technologies, including, but not limited to:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Website.


  • Flash Cookies. Certain features of the Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on the Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.


  • Web Beacons. Pages of the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit TBF, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).


Third-Party Use of Cookies. Some content on the Website are served by third-parties such as servers, content providers and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

How We Use Your Information

We use information that you provide to us or that we collect about you, including any personal information:

  • To present the Website and its contents to you.
  • To provide you with information, products or services that you request from us.
  • To fulfill any other purpose for which you provide it.
  • To provide you with notices about your account or profile.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to the Website or any products or services we offer or provide through it.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.


We may also use your information to contact you about goods and services that may be of interest to you. 

Disclosure of Your Information

We may disclose personal information that you provide or we collect as described in this Privacy Policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, authorized agents and other third parties we use to support our business.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, in which personal information held by us about the Website users is among the assets transferred.
  • To fulfill the purpose for which you provide it (e.g., any information that you post to a chat room, bulletin board or otherwise post as a User Contribution may be available to all persons accessing that part of the Website).
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.


We may also disclose your personal information to comply with any court order, law or legal process, including to respond to any government or regulatory request; to enforce or apply our Terms of Use and other agreements, including for billing and collection purposes; or if we believe disclosure is necessary or appropriate to protect the rights, property or safety of TBF, our customers or others. Additionally, we may aggregate statistics that we gather about our customers, sales, traffic patterns and services and provide these statistics to third parties; when we do, however, these statistics will normally not include any personal information that identifies individuals.

How We Maintain Your Information

We restrict access to your nonpublic personal information to those employees who need to know or have access to that information to provide products or services to you. Furthermore, we maintain physical, electronic and procedural safeguards to help ensure its confidentiality and security. 

Third-Party Providers. The websites of third parties accessed from the Website have different privacy policies and are not subject to this Privacy Policy. We recommend that you read the privacy statement of each such website to find out how your personal information is protected.

Your California Privacy Rights. California Civil Code Section § 1798.83 permits users of the Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to or write us at: The Beef Farm, P.O. Box 51 Athens, AL 35612.

Children Under the Age of 13. The Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the Website or on or through any of its features/register on the Website, make any purchases through the Website, use any of the interactive or public comment features of the Website or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or username you may use.

To Contact Us or Correct Your Information. You may access the data collected by TBF about you by sending a request to the address listed below. If you believe that an error has been made in the accuracy of the data collected from you, TBF will correct such error upon adequate verification of the error and the identity of the person seeking the correction. If you wish to access or correct any personally identifying data that you have supplied to TBF or if you have any questions about this Privacy Policy, you may contact us by sending a letter by U.S. Mail to:

            The Beef Farm
            P.O. Box 51
            Athens, AL 35612

Please understand that in order to protect your privacy and security, we also may need to take reasonable steps to verify your identity before granting access or making corrections.